Amex Express Checkout
A seamless payment solution that allowed Amex Card Members to fly through checkout in a few clicks.
Role: Creative lead across branding, marketing, and product design; photoshoot creative direction; creative agency management
Creative Assets: Branding, product UX and UI, merchant UX integrations, merchant sell-in materials, consumer and merchant-facing microsite, custom photoshoot, icon and illustration development, motion graphics, consumer email, paid and organic social assets.
July 2015
The Insight
In 2015, American Express merchant partners brought a significant pain point to the attention of our merchant team. Data indicated that for customers shopping in their e-commerce environments, requirements to manually enter lengthy payment details, create a new account, or remember another password was causing friction, leading to drop-off and missed business opportunities for merchants.
The Idea
Enter Amex Express Checkout – a new payment solution that allowed Amex Card Members to fly through checkout in a few clicks, backed by the safety and security of American Express.
Amex Card Members could use their existing Amex.com User ID and Password to seamlessly pass their personal and payment information to a merchant and checkout faster online, with no new accounts or wallets to set up.
With a seamless, easy to integrate API and an innovative integration with Stripe, merchant partners could immediately unlock access for 20MM+ high-spending Amex Card Members to take advantage of on day 1.
Supported by a full 360 campaign across digital, social, and Card Member channels, as well as a custom photo and video shoot, Amex Express Checkout launched with digital integrations across Ticketmaster, BarkBox, Ledbury, Warby Parker, Burberry, NewEgg, Sabon, and The Wall Street Journal.
The Impact
A more frictionless experience for users translated into real results for Amex Express Checkout merchant partners – who all saw an increase in conversion rate, with several self-reporting an over 20% increase compared to manual checkout options.
Branding and UX/UI design
Custom Photoshoot
Consumer Landing Page
Merchant Landing Page
Marketing iconography
Amex.com Homepage Hero
Card Member Email